This photoshoot visually explores and
establishes individual identity against the
backdrop of the elements of MUUT.
These elements, symbolizing the origin
of the earth, represent our existence and
roots, and reflect our commitment to
studying the essence of eyewear. Through
objects placed next to the models,
we aim to capture the journey of
self-discovery. Through the 24 SS
Collection photoshoot, we aspire to sensibly
convey the process of exploring
and establishing one's unique and
independent identity within
the fundamental backdrop of MUUT.
We hope that MUUT can become
a part of this journey.